New Logos and Brand Elements
April 1, 2021
Earlier this school year the Bondurant-Farrar Board of Education approved new BFCSD logos and brand elements to represent our school district. The vote culminated months of work and will usher in new academic and alternative logos to pair with our traditional bluejay logo which will now be more activities geared.
To assist in the brainstorming and development process, a committee was assembled that included teacher, coach, student, and community representatives. The committee worked to develop a set of brand elements that represent our standard of excellence and pride in our school community. The final result included minor tweaks to our bluejay head mascot and additional looks that will reinforce the core essence of Bondurant-Farrar’s school pride, spirit, and tradition.
In addition to the updated bluejay logo, the final set of brand elements also includes new academic crests, wordmarks, and BF icons. Each logo can be used in a variety of formats and are customizable with specific text for buildings, sports, fine arts, and more.
For additional information about the new logos, brand colors, and use of the logo, please visit the following webpage: https://www.bfschools.org/Page/1002.
Hype Video Courtesy of Bluejay Digital
Under the direction of Kyle Seidl, students of the high school’s Bluejay Digital production class put together this hype video featuring our new logos. Enjoy!